Why logo design is not just $50

Why logo design in not just $50

Someone recently approached me with the following proposition: “I will soon need someone to design a logo for my small non-profit business with very limited resources. Since I am looking for something very simple and basic, I’m hoping to have it done fairly cheaply. I’ve budgeted $50 for the job. Do you think that is enough? And would you be able to take on the job?” I’m guessing most of you can easily see the various misconceptions wrapped up in … Continue reading

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The importance of a design brief

The importance of a design brief

The design brief is one of the essential parts of the design process. Starting a project without one would be a bit like proceeding to build a house without a blueprint. Although it may be possible to do, you may finish the house and then realize that you should have put your door elsewhere. Or you might have to spend valuable time and resources to tear up the newly-finished hardwood floor to run the water lines to the downstairs bathroom … Continue reading

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Ten timeless logos

Ten timeless logos (my short list)

A well-designed logo will stand the test of time. Here is a very short list of some of my own personal favorites. Most of these have been through some sort of modification through the years, but have generally remained very close to the original. There are many more that could easily be on this list. Notice how all of these logos stay true to the fundamentals of good logo design (as outlined by Jacob Cass): simple, memorable, timeless, versatile, appropriate. … Continue reading

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working long distance with a graphic designer

Working long distance with a graphic designer

Working with a designer or studio that is hundreds of miles away – or even in a different country – has become very commonplace these days. And then there are those who live just a few blocks down the street from their designer of choice but rarely meet face-to-face since much of the communication and proofing is done electronically. Whether you fall into the first or second category, here are a few suggestions that may help you during your next … Continue reading

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